About the Client
A leading Indian Auto Ancillary manufacturer, operates large-scale, 24/7 operations across multiple fabrication units, assembly lines, and distribution hubs. The company thrives on coordination and operational rigor. However, employee recognition, particularly for its non-desk workforce – was a significant challenge.
Problem Statement
No Effective Mechanism for Recognizing Non-desk Workforce
Key Challenges
-
Lack of Robust Mechanism: No dedicated
program for acknowledging daily achievements
of non-desk workforce -
Low Adoption: Majority of employees didn’t use
emails or computers, making digital programs
ineffective. -
Lack of Visibility: Key actions like supporting
teammates, upholding safety standards, or
meeting production targets often went unnoticed
beyond immediate supervisors. -
Low Motivation: Workers didn’t feel celebrated,
especially during high-pressure production
periods.
The Solution: Say Cheers
To address this challenge, the organization partnered with Benepik to introduce Say Cheers – a physical recognition card that could be handed over in real time with a built-in reward experience.
Week 1: Program BluePrint
-
Identified key appreciation
moments: safety, efficiency,
uptime, team support. -
Designed branded,
multilingual Say Cheers
Cards for personalized
messages. -
Planned allocation to Plant
Heads, Team Leads,
Supervisors and Managers.
Week 2: Pilot Phase
-
Deployed in two plants.
-
Early recognition
tracked via redemption
data and employee
testimonials. -
Feedback used to refine
rollout strategy.
Week 3: Full Rollout
-
Cards allocated across all
plant locations. -
Cards given by Managers
to recognize teammates. -
Monthly dashboards
published by HR, shared via
Emails, other digital
channels and notice
boards.
Say Cheers In Action
“I’ve worked here for 6 years, and this was the first
time someone appreciated my effort with a card. I
keep it in my locker.”
– Nand Kishore More, Forklift Operator, Pune Plant
“Due to limited digital use, adoption was low at first,
but with the physical cards and on-spot recognition,
we’ve seen a noticeable rise in participation.”
– Pawan Tiwari, Line Supervisor, Bhiwadi Plant
“I gave my first card to a colleague who helped
reduce downtime during a breakdown. He was
surprised and very happy.”
– Munish Kumar, Production Lead, Chennai Plant
“I used to wait for formal reviews to
appreciate someone. Now, it’s instant and
more meaningful.”
– Nitin, Production Supervisor, Pune Plant