About the Brand:
A global beauty brand selling skincare and personal care products across:
- General trade & modern trade stores
- Online marketplaces (Nykaa, Amazon, Flipkart)
- Brand Website
The Real Problems (On-Ground Reality)
The brand faced very common, practical issues:
|
Problem |
What Was Happening |
|
No customer data |
Once the product was sold, the brand lost contact |
|
Low repeat purchase |
Customers bought once and switched to another switched brands |
|
No offline tracking |
No way to know who bought from retail stores No tracking from the retail stores. |
|
Low Customer Engagement Post Purchase |
Lack of customer engagement & communication due to first party data. |
“Our customer acquisition rate, is at a all-time high but we were seeing a downward graph in customer retention rate” – VP marketing
The Goal
The brand wanted to:
- Increase repeat purchases
- Capture first-party consumer data
- Build a simple loyalty system without complex apps
The Solution: QR Code–Based Consumer Loyalty
Benepik introduced a QR code loyalty program directly on product packaging.
How It Worked (Simple Flow)
- Customer buys the product
- Scans QR code on packaging
- Registers with mobile number (OTP-based)
- Earns reward points instantly
- Redeems rewards via WhatsApp or web page
No app download. No complicated steps.
Implementation Timeline
|
Phase |
Duration |
|
Strategy & Program Design |
1 week |
|
Platform Setup & Testing |
2 weeks |
|
Market Launch |
4 weeks |
Results (After 6 Months)
|
Metric |
Before |
After |
|
Repeat purchase rate |
Low & untracked |
2.5× increase |
|
Customer data |
Almost zero |
1,00,000+ users |
|
Revenue from repeat purchases |
Minimal |
18–20% uplift |
|
Engagement |
One-time |
Ongoing via WhatsApp |
|
Before Benepik |
After Benepik |
|
Transaction-focused sales approach |
Relationship-driven growth model |
|
No structured post-purchase engagement |
Continuous customer engagement journey |
|
Limited visibility into end consumers |
Direct consumer relationships established |
|
No ownership of customer data |
First-party data ecosystem built |
|
Reactive marketing efforts |
Data-driven, insight-led decisions |
|
Heavy reliance on external channels |
Strong owned customer base |
The Outcome
By implementing Benepik’s QR-based loyalty solution, the brand moved from:
Transaction-based selling ? Relationship-driven growth
The program helped build loyalty, improve margins, and create sustainable repeat revenue without aggressive discounting. First Party Data.
Why QR Loyalty Worksed for Beauty Brands
- Beauty products need regular replenishment
- Consumers are comfortable using QR codes
- Rewards create habit-based buying
- Works online + offline seamlessly
Looking to Build Consumer Loyalty for Your Brand?
Benepik helps brands turn one-time buyers into loyal customers with measurable ROI.
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